Who counts as a past customer?
Anyone you've done work for — whether that was last month or a few years ago. The longer the list, the more repeat work and reviews it can bring in.
Am I allowed to text my old customers?
In the UK you can usually send marketing texts to people who've bought from you before, as long as the message is about similar services and they can easily opt out (known as the 'soft opt-in'). Every message includes an opt-out, and I'll check your list with you before anything goes out.
Won't it look like spam?
No. Messages come from your business name, read like a personal check-in, and go out in small batches. Most people are pleased to hear from a tradesperson they already trust.
Why does it get reviews so quickly?
Your past customers already know your work. Most of them were happy but were never asked for a review. Asking them all at once — with a personal thank-you photo — gets your Google rating moving straight away.
Is it included in a plan?
Yes. Customer reactivation is included in Essentials at £85 a month, along with automatic review requests and replies, and Google Business Profile management. It's in the Growth Bundle too. Replies land in the same inbox as your other leads.